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Bob Brewin spoke of a "blue shift" and "red shift" phenomenon in computing, comparing IT to the physics concepts of blue and red shifts, in which light turns red as it becomes more distant and blue as it gets closer.

The red shift represents applications on the Web, which go out worldwide and scale to millions of persons. The blue shift represents computing in the enterprise, Brewin said.

Building red shift applications requires thinking about a different application space, one in which there will not just be 10,000 people using the application behind the firewall but one that could serve 10 million customers, Brewin said.

Bob Brewin, Sun Distingushied Engineer and vice president for software.

For reference: http://www.infoworld.com/article/07/09/26/java-iphone_1.html

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