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A quarter of a century after the first dot-com boom, the battle for San Francisco’s soul is over and the tech industry has won. But what happens when the victors realize they don’t particularly like the spoils?

Tech workers are increasingly vocal about their discontent with the city they fought so hard to conquer. In May, the median market rent for a one-bedroom apartment reached an all-time high of $3,700 a month, according to the rental site Zumper. Meanwhile, the city saw a 17% increase in its homeless population between 2017 and 2019, and residents complain of visible drug usage, fear of crime and dirty streets. Even Marc Benioff, CEO of Salesforce and a San Francisco native who has long urged comity between the techies and the city, has taken to calling his hometown a “train wreck”. San Francisco has become more of a satellite campus, with South Bay stalwarts including Apple, Facebook, Google and LinkedIn competing for office space in the city proper. They’ve joined the San Francisco-native companies Twitter, Uber, and Airbnb in the cramped confines of a city of just 49 square miles, surrounded by water on three sides.

The consequences of that squeeze are well documented: the outrageous housing costs, the displacement of black and Latino families, evictions, homelessness, the loss of beloved businesses and cultural institutions. The tale of how tech destroyed the city that gave us the Summer of Love has been told so many times that in 2014, the San Francisco Chronicle produced a satirical cheat sheet for out-of-town reporters parachuting in for taste of avocado toast and class warfare.

But what’s striking about the current winter of our discontent (yes, it’s July; consider this your obligatory Mark Twain reference) is that it’s not just the archetypal “evicted Mission District visual artist” complaining that techies ruined San Francisco: it’s the techies themselves, too.

“Mark Zuckerberg lives nearby, but our corner is the main prostitution corner in the city,” Zoe said of the Mission District apartment she shares with her boyfriend. “There’s condoms and syringes. It’s absolutely crazy with how much we pay for rent … It’s tough, because we work in tech, but we ask ourselves every day if we should move.” Zoe is 29-year-old tech worker, who asked not to be identified by her real name because she was not authorized by her employer to speak, is not the stereotypical tech bro who moves to San Francisco for a job and immediately starts complaining about the city’s dire homelessness crisis. She arrived in 2007 to study at San Francisco State University and had a career in the arts before attending a coding bootcamp and landing a job at a major tech company.

“The housing crisis has a huge negative impact on quality of life because of who it excludes from living near you,” said Simon Willison, a software developer who moved to San Francisco from London five years ago. “When I visit other cities I’m always jealous of their income diversity: that people who have jobs that don’t provide a six-digit salary can afford to live and work and be happy.”

“Even though people think there is diversity in the city, there isn’t really,” said Adrianna Tan, a senior product manager at a tech startup who moved to San Francisco from Singapore. “Sure, you get people from all over the world, but the only ones who can move here now come from the same socio-economic class.”

“I feel like San Francisco is between Seattle and New York, but rather than the best of both, it’s the worst of both,” said Beth, a 24-year-old product manager who asked not to be identified by her real name. Beth moved to the city directly after graduating from Stanford to work at a major tech company, but recently transferred to Seattle. “Everyone I met was only interested in their jobs, and their jobs weren’t very interesting,” she said of her time in San Francisco. “I get it, you’re a developer for Uber, I’ve met a million of you.”

One aspect of that homogeneity is that when everyone around you is either rich or destitute, being rich doesn’t feel that rich.

“Unless you’re here to hit the IPO jackpot, you’ll always be middle-class,” said Chris, a former Apple manager who recently decided to leave San Francisco for Texas and spoke on condition of anonymity. “Tech salaries allow you to get by for now, but there’s no future for anyone under 40 in this city who’s not rich.

Chris and his partner’s combined annual income places them comfortably in the top 1% of earners in the US – but not in San Francisco, which recently achieved the dubious distinction of having the most billionaires per capita in the world. He said that the “cost/benefit perspective” on San Francisco was no longer working for him.

“It’s just not sustainable for a couple to live here,” he said. “A million-plus for a home with $300,000 down? Then when we have kids, $30,000 a year for private school? Who can afford that even making $300,000 a year? … There’s hundreds of other places in the country with the same restaurant culture or at least on par that cost half as much.”

Chris also complained about the “property crime, unchecked homeless and drug issues” plaguing the city, noting that he had recently witnessed a man smoking crack cocaine in broad daylight in the middle of the famously twisty Lombard street. “You don’t see people smoking crack brazenly in public on Melrose in LA or in Times Square, NYC, but here the cops just shrug.”

Figuring out how to exist in a city with so much human misery clearly on display is another challenge for affluent tech workers, many of whom express compassion for the poor and homeless, as well as frustration with the city’s decades of failure in providing adequate shelter and services to the homeless and mentally ill.

“It was really hard to stomach the indifference that I witnessed from folks who’d been living in San Francisco for a while, simply stepping over the slumped bodies of people who lived outside or just cold ignoring people asking for money,” said Jessica Jin, who moved to San Francisco from Austin, Texas, to work for a tech startup, of her first impressions of the city. “I wondered how long it would take me to also become numb to it all.”

Badrul Farooqi, a startup worker, said that he had been surprised to experience echoes of the constant fear of crime and violence he was exposed to growing up in Detroit while living in San Francisco. “The entire purpose of going to school and working hard was to escape this kind of environment,” he said.

And while Farooqi acknowledged that San Francisco was much better off than the Detroit of his childhood, he argued that in some ways it was worse because the misery seems so unnecessary. “San Francisco is not Detroit,” he said. “Detroit was always poor … San Francisco has money! There’s so much money in this city.”

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