AI DJ

[paserbyp]

The Stockholm-based audio giant Spotify’s new AI DJ, which debuted on February 22, is fueled by years of Spotify machine learning and user listening data—think: The songs you played on repeat in 2018, or the new genre you’ve been into lately—and generative AI from Sonantic, the voice AI company Spotify acquired last summer for a reported ~$95 million.

Spotify has leaned into personalization tech for years, but the past six months—since the Sonantic acquisition—allowed for the generative AI piece of the puzzle and made the feature possible as it works today, according to Zaid Sultan, Spotify’s vice president of personalization.

In the time between the AI DJ’s release and the beginning of March, it saw a notable number of return users: “On days when users tune in, fans spend 25% of their listening time with DJ.”

More details: https://newsroom.spotify.com/2023-03-08/spotify-new-personalized-ai-dj-how-it-works/?utm_campaign=etb&utm_medium=newsletter&utm_source=morning_brew

and

https://www.hollywoodreporter.com/business/digital/spotify-findaway-acquisition-price-1235188509